Overall Layout
Re-size graphics to make things look like they go together.
 |
 |
 |
 |
The four pictures above are completely unrelated to each other. One is a computer, one is my old Jeep, another is an experimental jet airplane and the last is a world famous scientist. The pictures look like they go together because I have re-sized each one so they are all the same. When you are placing multiple pictures on your page, try resizing the pictures using your photo editing software.
Use colors and backgrounds that are appropriate.
White backgrounds are best. Look at any Fortune 500 company, and you will see they are probably using white as their page background. To make sure your background color is white, you should have this tag at the top of your page <body bgcolor="#FFFFFF">. If you already have the body tag, add the bgcolor part. If you don't designate a background color, the visitor's browser will insert the default background color for that browser. Many times this is white, but sometimes it is not. If the browser is set to use whatever is listed in bgcolor, and there is no bgcolor setting, the background will be gray.
Don't use a black background, unless you really know what you're doing (in which case, you probably won't be reading this page).
If you must use a background image, make it neutral, and use the same background throughout your web site. If you don't have a good reason to use a background, stay away from using one.
Take a look at this page, for a real background scare. I actually got this from a high school student's project several years ago.
Give users a way out, like the menus at the bottom of this page. Avoid Looping Links.
